Welcome to the convergence of my digital portfolio and blog! In case you arrived at this shiny space directly, and didn’t have a chance to visit my portfolio, this post will tell you all you need to know. (In a nutshell.)
To tell you a bit about myself: my name is Krystal Yang, and I love everything that goes into marketing, branding, and digital strategy. But most of all, I love customer engagement. Especially when it’s in the context of music and entertainment.
Since 2007, I’ve worked in music and entertainment, technology, and higher education verticals. During my first stint in the music business, I had the honor to directly engage with hundreds of thousands of fans who came out to see concerts and tours I promoted, or stopped by publicity events to meet their favorite artist. I spoke with countless fans who told me how important music was to them, and how the very concert I helped make happen was a life-changing experience. I helped bands make history, and saw fans laugh and cry with happiness, smile in wonder, and scream until they lost their voices.
But most of all, I became very good at engaging audiences and getting them excited.
With my team at EINSOF Marketing Group, I pioneered cross-cultural marketing strategies for market entry into the American industry for some of Japan’s biggest rock bands, working on national and global marketing campaigns for artists such as X Japan, SUGIZO, D’espairsRay, and The Underneath. I also worked on national tours like the ROCKSTAR Taste of Chaos Tour, spearheaded brand repositioning and development for Jrock Revolution, and oversaw the brand’s redevelopment.
In short: I leveraged marketing, branding, digital marketing, social media, street teams, and publicity tactics to produce creative, crazy solutions for difficult problems.
If you’re looking for a Jill-of-all-marketing-trades experienced with start-ups, branding, market entry, and cross-cultural strategy, or are simply hoping to work with an experienced wordsmith who can craft compelling content and tell a great story, please get in touch! I’d love to work with you.
Have a tour you’d like to promote, an event you’d like to plan, and need some help? Let me know!
Are you a recruiter looking to fill a position? Check out my resume.
Thanks for reading, and stop by again soon!
Krystal Yang is a marketing, branding, and engagement consultant with a background in marketing, publicity, digital marketing, social media, and street team marketing. She crafted cross-cultural marketing strategy for market entry into America for artists like X Japan, SUGIZO, and D’espairsRay, and brands like Jrock Revolution.